Hermes last week released a video celebrating 'petit h', its atelier that makes use of waste parts of its making processes and recycles them. Shown below, it is funky and could pass for a decent pop video.
We at The Rake, however, recommend digging a little deeper into the Hermes YouTube channel, particularly the artisan profiles it worked up since October last year. With their quirky music and quick cuts, the style is a mix between off-beat French cinema as reflected in films such as Amelie, and factory documentaries. There are also some beautiful shots of Hermes products - such as the sheets of printed silk running across the ceiling in the first film we pick out below.