Gieves & Hawkes presents at Bath in Fashion


Posted on May 9th, by Simon Crompton in Arbiter, Events. 1 Comment

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Rake friend Jason Basmajian, creative director of Gieves & Hawkes, spoke at an event held as part of Bath in Fashion this week.

Among his pieces of wisdom for the audience were that the key pieces in a man’s wardrobe are a great navy and grey suit, a blazer and a tux. Questioned about his plans for Gieves & Hawkes, he said: “My job is to move the brand forward and respect the past.” As we’ve seen in recent posts here on The Rake, that has translated into some great melding of fashion and tradition. 

Although one of the UK’s smaller cities, Bath has always punched above its weight in terms of creativity and fashion, as demonstrated by this increasingly popular event.

 





One thought on “Gieves & Hawkes presents at Bath in Fashion

  1. Although the traditional bespoke houses are often lauded when they exhibit a forward looking and progressive approach to their products, taking them into new territory, it is rarely without risk. The essential task is to move from something that has long been clearly defined to a different but equally clear cut product that still bears all the hallmarks of the calibre and quality of the house. Perhaps this is what G and H’s creative director is referring to with his stated intention to “… move the brand forward and respect the past.” But, such an ambition needs to clearly define what it is about the past that is to be respected. Although the outcome cannot be judged from the single piece seen here, it cannot be deemed a success if this typifies the new direction. The rather odd combination of a shirt and cable sweater under a summer jacket does little to enhance the latter. Although the arm holes are cut high there seems little to distinguish it from a high end high street product. The pulling across the upper section indicates weak foundation tailoring as well as the absence of adequate chest assembly. From what can be seen of the breast pocket finishing, the construction of the button holes and suspicious prominence and regularity of the edge stitching the garment would appear to be more machine than hand made. The question here is that if this is seen as “moving the brand forward” is it a direction that G and H and other Row firms want to follow if they still wish to extol their products on the basis of their traditional quality of manufacture?

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