Gieves & Hawkes presents at Bath in Fashion
Rake friend Jason Basmajian, creative director of Gieves & Hawkes, spoke at an event held as part of Bath in Fashion this week.
Among his pieces of wisdom for the audience were that the key pieces in a man’s wardrobe are a great navy and grey suit, a blazer and a tux. Questioned about his plans for Gieves & Hawkes, he said: “My job is to move the brand forward and respect the past.” As we’ve seen in recent posts here on The Rake, that has translated into some great melding of fashion and tradition.
Although one of the UK’s smaller cities, Bath has always punched above its weight in terms of creativity and fashion, as demonstrated by this increasingly popular event.